Organized by the Press Department of the United Nations International Cooperation and Coordination Agency, the U.S.-China Chamber of International Commerce, Home and Abroad News Press and the Chinese and Overseas Entrepreneurs Association, sponsored by YICASHO Apparel Group, the Second China-US Brand Strategy Forum with the theme of “Promoting Brand Culture and Increasing Brand Value” was held at the Leonard's Palazzo International Hall in Long Island, New York on November 1st.
本次论坛有来自加拿大及中国香港、北京、广东、广西、云南等地的企业家及美国工商界菁英及政要出席。美国美中国际商会市场总监查克•罗伯茨在会上作了如何提高品牌市场占有率与品牌定位方法、品牌效应的本质等分析报告，联合国国际合作协调局副局长兼新闻部部长、中外新闻社总裁韦燕发表题为《中国品牌迈向国际要善用媒体平台》；中外新闻社执行总裁张珈闻发表题为《探讨瑞士银行业的品牌基石》；伊卡索服饰集团董事长罗嫚发表题为《伊卡索服饰如何打造国际时尚品牌》；北京建安文化有限公司董事长黄晓君发表题为《“互联网+教育”品牌的力量》；纽约派拉蒙国际地产总裁王建钧发表题为《房地产开始进入一个崭新的时代——名牌地产时代》；中国旗袍协会副会长许晗发表题为《旗袍—中国民族品牌的实力》，广西银海置业投资,有限公司董事长李龙发表题为《品牌：引领企业从优秀走向卓越》；美国安联保险经纪公司总裁高云燕发表题为《安联集团继续巩固全球最有价值保险品牌地位》，云南泸沽湖银湖岛大酒店董事长周建华发表题为《酒店如何致力于打造行业的最佳品牌》及美国美中国际商会的品牌专家William Grieshaber, Chuck Roberts, Randall Langen, Bryan Guiski, Sue Tang Grieshaber, Daniel Park等在论坛上都做了精采演讲。
The entrepreneurs from Canada, Hong Kong, Beijing, Guangdong, Guangxi, and Yunnan, as well as many American business elites and political figures attended the event. Mr. Chuck Roberts, the Marketing Director of the US-China International Chamber of Commerce, gave an analysis report on how to increase the brand market shares and branding effects and the brand positioning strategies. The Deputy Director of the United Nations International Cooperation and Coordination Agency, the President of Home and Abroad News Press Mrs. Wei Yan delivered a theme speech “Chinese brands utilizes media platforms to penetrate the global markets”; Mr. Alan Zhang, the Executive Director of Home and Abroad News Press, gave a speech “Exploring the brand foundation of the Swiss banking industry”; Mrs. Kelly Luo, the Chairman of the YICASHO Group, delivered a speech “Making YICASHO as an International Fashion Brand”; Mrs. Huang Xiaojun, the Chairman of Beijing Jian'an Culture Co., Ltd., gave a speech “The power of the ‘Internet+ Education’ brand”; Mr. Jeffery Wang, the President of Paramount International Real Estate Co., gave a speech “Real estate entering a new branding era”; Mrs. Xu Han, the Vice Chairman of the Chinese Cheongsam Association, delivered a speech “Cheongsam: the strength of Chinese national brands”; Mr. Li Long, the Chairman of Guangxi Yinghai Investment Co., Ltd. gave a speech “Branding transforms a company from great to excellent”; Mrs. Gao Yunyan, the President of Allianz Insurance Brokers, delivered “Allianz Group continues to strengthen its world's most valuable insurance brand’; Mrs. Zhou Jianhua, the Chairman of Luguhu Yinhu Island Hotel, presented “How to create the best brand hotel in the hospitality industry” and several brand experts of the US-China International Chamber of Commerce Mr. William Grieshaber, Mr. Chuck Roberts, Mr. Randall Langen, Mr. Bryan Guiski, Ms. Sue Tang Grieshaber and Mr. Daniel Park all gave brilliant speeches at the forum.
It’s known that in today’s booming Internet economy, the brand has become a symbol of the nation’s overall strength and an important factor for consumers. As a company’s logo and the protection of its superior quality, brand has become an intangible asset that enterprises must strive for, and it is also a goal that many internationalizing companies competing with each other.
中美品牌战略论坛是中美企业界人士、文化界人士碰撞思想与智慧，探讨生存与发展，共话合作与未来的平台。乘着中共19大胜利召开的东风，践行习主席 “一带一路” 战略方针，相信此次论坛在世界级大都市--纽约的闪亮登场，一定能将更多的中国品牌与世界品牌相映生辉。
The China-US Brand Strategy Forum is a platform for business people and culture professionals from both China and the United States to consolidate with new ideas and deep wisdom, explore different ways to survive and develop in today’s global economy, and discuss future cooperation. With the 19th National Congress of the Communist Party of China and President Xi’s “Belt and Road” Initiative, we believed that the forum will surely upgrade more Chinese brands to world brands with their accreditation from the world-class metropolitan, New York City.
Home and Abroad News Press had successfully held the “First China-US Brand Strategy Forum” on September 16th, 2012 with the Clark County Government of the United States (Nevada). The organizers, co-organizers and sponsors reached an agreement to permanently settle the China-US Brand Strategy Forum in the United States. They will jointly promote the global brand culture and make consistent efforts to build Chinese and American enterprise and branding strategy.
Located in the northeastern United States, New York State is one of the most economically developed states in the United States, and it is the capital of the world brands. The China-US Brand Strategy Forum held in New York is of epoch-making importance.
The Organizing Committee of the Second China-U.S. Brand Strategy Forum recommended 18 brands as the “Global Famous Brand” awards
伊卡索服饰 YICHASO Apparel
科拉思纳服饰 CLASNA Apparel
朗顿教育集团 Langdun Education Group
童悦教育集团 Tongyue Education Group
新源丰欧式餐具 Wingfull European Cutlery
“西羌绣娘” “Xi Qiang Embroidery Lady”
99Lady品牌 99 Lady brand
零妈品牌 Lingma brand
莎拉芙品牌 Stillove brand
嚐嚐九九品牌 Chang Chang Jiu Jiu snacks
滇珠品牌 Dian Zhu snacks
媚零卡品牌 Mei Ling Ka Cosmetics
金嗓子喉宝 Golden Throat Lozenges
“女子十二乐坊” “12 Girls Band”
“聖百莎” 酵易通 Shengbaisha Natural Health Enzyme
“国肽” 生物品牌 Guotai Biological brand