An embassy is a diplomatic representative agency of a country in a foreign country’s capital. On behalf of a country, an embassy is appointed by the head of state as the representative to maintain and develop the relations between both countries. The embassy is like a display window to show the world its unique cultural charm. The comprehensive development of China's friendly relations and cooperation with other countries is based on China’s principles of equality and mutual benefits. China actively developed the multi-level, wide-ranging and comprehensive cooperation with many countries with fruitful results. Furthermore, the youths are particularly important for promoting China's friendly and cooperative relations with foreign countries. Making full use of its unique function and competitive advantages, “Home & Abroad News Press Junior Journalist Delegation to the Foreign Embassies”has become a well-known international branding strategy to send the future journalists to exclusive interviews with foreign diplomats and embassy envoys in China.
In the afternoon of August 1st, “Witness Friendship – Home and Abroad News Press 2016 Summer Junior Journalist Delegation to Foreign Embassies in China” officially kicked off in Beijing. The General of Chinese Propaganda Department and the Director of CCTV Military Channel Mr. Huang Qiguo, the Chairman of the United Nations Education Science Cultural Health Advancement Foundation Ms. Jennie Yeung, the Director of China International Cultural Exchange Center Mr. Zheng Xiucai, the President of Home and Abroad News Press Mrs. Wei Yan, the Managing Director of Home and Abroad News Press Mr. Liu Dengcheng, the Vice President of Home and Abroad News Press Mr. Li Mingyuan, Mr. Ma Xiaozhong, Mr. Zhao Huanxiang and other senior officers attended the opening ceremony. General Huang Qiguo delivered a keynote speech to all junior journalists who were about to have exclusive interviews with the foreign embassies in China. President Mrs. Wei Yan also gave a detailed introduction about all embassies the delegation was about to visit and a brief training session on diplomatic etiquettes, interviewing techniques, interview report writing as well as other reporter’s technical training.
General Huang Qiguo said that in the opening ceremony, Home and Abroad News Press established its own brand image and unique style. It plays an important role on the international stage with high recognition from all countries. This media also received many international awards for numerous times. Through “Witness Friendship – Home and Abroad News Press 2016 Summer Junior Journalist Delegation to Foreign Embassies in China”, the experienced