（中外新闻社 中外新闻网记者 陈熹）2023年12月5日, 应斯洛伐克驻华大使彼得•利扎克阁下邀请, 中外新闻社总裁韦燕、执行社长刘登臣、副社长陈熹等前往斯洛伐克驻华大使馆参加“京东斯洛伐克国家馆”开馆仪式。外交部前外交部副部长、中国—中东欧国家合作事务特别代表姜瑜及京东代表等来自相关行业及政府官员、媒体人士100余人出席仪式, 并品尝了斯洛伐克酒类、食品等。
On December 5, 2023, invited by the Ambassador of Slovakia to China H.E. Dr. Peter Lizák, President of Home and Abroad News Press Mrs. Wei Yan, Deputy Director Mr. Liu Dengchen and Vice President Ms. Chen Xi came to the Embassy of Slovakia to participate in the “Grand Opening of the National Pavilion of Slovakia” held at the Embassy of Slovakia in Beijing. Mr. Jiang Yu, the former Vice Minister of Foreign Affairs and Special Representative for China- CECC Cooperation, and representatives of JD.com as well as more than 100 people from related industries, government officials and media attended the launching ceremony and tasted Slovakian wines and foods.
近年来, 京东国家馆项目不断获得各国政要、驻华大使及其他权威机构的大力支持, 通过聚合品类、聚集品牌、聚焦资源, 高效提升国外优质特色产品拓展中国市场。
In recent years, JD Worldwide “National Pavilion” program has continuously gained the strong support of high officials, ambassadors and other authoritative organizations in order to efficiently promote the expansion of foreign high-quality specialty products into the Chinese market through the aggregation of categories, brands and resources.
斯洛伐克驻华大使彼得•利扎克阁下在活动会上致辞, 他说, 斯洛伐克的京东国家馆上线只是开始, 自2020年以来, 有17家斯洛伐克乳制品公司获准向中国出口奶酪、奶油、黄油和牛奶。未来会有更多斯洛伐克的商品在京东上线, 斯洛伐克需要京东这样的商业伙伴向中国消费者介绍各种新产品。
Ambassador of Slovakia to China H.E. Dr. Peter Lizák delivered a speech, and said that the launch of Slovakia's JD National Pavilion is just the beginning, as 17 Slovak dairy companies have been authorized to export cheese, cream, butter and milk to China since 2020. More Slovakian products will be available on JD.com and its app in the future, and Slovakia needs business partners like Jingdong to introduce a wide range of new products to Chinese consumers.
京东代表在会上表示, 近年来两国的友好交流不断加强, 此次京东斯洛伐克国家馆的设立为两国经贸合作、文化交流架起了又一座桥梁, 为中斯关系的深入发展提供了更多的可能性。
Representatives of Jingdong expressed that in recent years the friendly exchanges between the two countries have been continuously strengthened, and the launching the Jingdong Slovakia National Pavilion has built another bridge for economic and trade cooperation and cultural exchanges between the two countries, providing more possibilities for the in-depth development of China-Slovakia relations.
此次京东斯洛伐克国家馆的开馆, 带来了莉拉品牌的红宝石牛奶巧克力、莫德拉葡萄酒、洛娜水晶杯等特色产品, 在京东APP上搜索“斯洛伐克国家馆”, 便能体验来自欧洲的进口好物。
The JD Slovakia National Pavilion brought LYRA ruby milk chocolates, wine collections from 400-year-old Modra wine cellars, and exquisite RONA glassware. These specialties are now readily accessible to Chinese consumers via the JD app “Slovak National Pavilion” to offer unique shopping experience of great imports from Europe.
目前, 京东共开设超110个国家馆, 在售特色商品近10万款, 每年获得超15亿人次曝光, 沉淀超1000万活跃用户, 京东国家馆是不少国家在华开展线上业务的优选渠道。
Currently, JD.com’s National Pavilion program now features over 110 pavilions, with nearly 100,000 specialty products on sale, gaining more than 1.5 billion exposures per year with more than 10 million active users, making JD National Pavilions the preferred channel for many countries to conduct online business in China.
斯洛伐克驻华使馆经济参赞马提娜女士在接受中外新闻社记者采访时表示, 近年来, 消费者对海外高品质特色产品需求日益增长。京东超市在大使馆等权威机构官方授权及支持下, 与供应链能力突出的第三方伙伴合作, 我们斯洛伐克驻华大使馆与京东合作已经运作三年。通过聚合品类、聚集品牌、聚焦资源, 高效助力斯洛伐克优质特色产品拓展中国市场, 同时展现示的斯洛伐克国家文化特色和生活方式也成为中国消费者信赖的首选和销售最大增量场。
Economic Counselor of the Slovak Embassy in China Ms. Martina said in an interview with our journalists, in recent years, consumer demand for high-quality overseas specialty products is growing. With the strong support from the Embassy and third-party outstanding supply chain capabilities, we have been collaborated with Jingdong for three years. Through the aggregation of categories, brands and resources, the JD Slovak National Pavilion has efficiently helped Slovakia's high-quality specialty products to expand into the Chinese market, and at the same time, Slovakia's cultural characteristics and lifestyle have become the preferred choice and the largest incremental field of sales for the Chinese consumers.
地处欧洲中心的斯洛伐克, 素有“城堡之国”美誉。其毗连匈牙利、奥地利、波兰等国, 欧洲重要航道多瑙河流经该国, 陆路、水路交通网络畅通。斯洛伐克是首批与中方签署“一带一路”合作有关谅解备忘录的欧洲国家之一。
Located in the central Europe, Slovakia, famously known as the “Country of Castles” neighboring with Hungary, Austria, Poland and other European countries, is also an important waterway through The Danube River, making it as the land and water transportation hub in Europe. Slovakia is one of the first European countries to sign a memorandum of understanding with China on the “Belt and Road Initiative”.
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